"We've been impressed with BrightTag's approach to simplify how third-party tags and pixels are integrated across our global technology platform. The BrightTag solution enables the global marketing and technology team at Orbitz to innovate and rapidly manage changes to our marketing programs. We've found the BrightTag team to be highly skilled and exceptional partners.
"Managing tag code and the data associated with tags has become dramatically more complex for ourselves and our clients in recent years. BrightTag's versatile technology solves a wide range of integration challenges for both Yahoo! JAPAN and our clients, helping to position us for faster growth and more rapid innovation"
News & Announcements
MediaCom Uses BrightTag to Deliver Real-Time Tag Management, Deeper Analytics to Global Automaker
Leading media agency helps a key client improve site performance, deploy tags instantly for agile marketing campaigns CHICAGO – April 8, 2014 – MediaCom, one of the world’s leading media agencies, relies on BrightTag, a global leader in real-time cloud-based marketing technologies, to help a global automaker implement digital campaigns faster, […]
BrightTag Announces Strong Business Momentum Carries into 2014
Company cites growth in new customers, revenue and partnerships CHICAGO – March 20, 2014 – BrightTag, a global leader in real-time, cloud-based marketing technologies, announced today that the company achieved significant customer growth during the first eight weeks of 2014 with the addition of more than 500 new clients. “We’re excited to […]
Former Forrester Analyst and Industry Expert Joins BrightTag as Senior Vice President, Marketing
Cross-channel visionary Joe Stanhope to drive marketing technology leader’s marketing strategy and execution CHICAGO – March 11, 2014 – BrightTag today announced that cross-channel marketing and digital analytics expert and former Forrester Research analyst Joe Stanhope has joined the company as Senior Vice President, Marketing. Stanhope brings to BrightTag an […]