“As our industry grows and develops new capabilities, so does the complexity and the problems complexity brings. The BrightTag ONE platform mitigates complexity by allowing marketers to remove tracking tags from the browser and decide what to do with data generated on their sites. Server-to-server data integration is the best approach we’ve seen to improve the customer experience and benefit every entity along the digital marketing value chain.”

“BrightTag’s data integration model can address a major problem in digital marketing. There’s a large and rapidly increasing landscape of companies bringing innovation to the marketplace, but that innovation has come at a growing price as data needs to move between first and third parties. Server-to-server integration is a solution that promises to make digital marketing faster, cleaner, more transparent and more valuable for all parties.”