"We've been impressed with BrightTag's approach to simplify how third-party tags and pixels are integrated across our global technology platform. The BrightTag solution enables the global marketing and technology team at Orbitz to innovate and rapidly manage changes to our marketing programs. We've found the BrightTag team to be highly skilled and exceptional partners.
"Managing tag code and the data associated with tags has become dramatically more complex for ourselves and our clients in recent years. BrightTag's versatile technology solves a wide range of integration challenges for both Yahoo! JAPAN and our clients, helping to position us for faster growth and more rapid innovation"
News & Announcements
BrightTag Adds $27 Million in Funding, Announces Patent, Signs Agreement to Help Yahoo! JAPAN Launch the First Real-Time, Cross-Channel Data Management Platform
Global marketing technology leader provides newly patented product to world’s 10th largest Internet company to help marketers collect, connect and take smarter action on big data in their campaigns CHICAGO – Nov. 15, 2013 – BrightTag, one of the world’s leading marketing technology platforms, today announced a new $27 million […]
BrightTag Underscores its Commitment to Collaboration by Recognizing Certified Partners
BrightTag Certified Partner Program fuels better marketing and analytics through trusted relationships CHICAGO – Oct. 1, 2013 – BrightTag, the world’s most trusted enterprise tag management platform, today announced the launch of the BrightTag Certified Partner Program to further solidify its commitment to high standards and deep partnerships. Fueling the […]
Tips for Making a Smarter Tag Management Decision
BrightTag provides real-world purchasing advice for digitally savvy brands CHICAGO – Aug. 8, 2013 – BrightTag, the world’s most widely used enterprise tag management solution, today announced six tips for organizations to make a smarter purchasing decision when evaluating a tag management system (TMS) provider. “With the rapid growth of […]