We are very proud to announce that Yahoo! JAPAN has selected BrightTag to be its universal tag provider, underpinning the delivery of the Internet brand’s entire suite of remarketing and media services.
BrightTag will enable Yahoo! JAPAN to deliver all of its services through one universal Yahoo! JAPAN tag making the Internet brand’s connection to advertisers and agencies faster and more efficient. Additional benefits include centralized data collection across Yahoo! JAPAN’s verticals and media services as well as a reduced footprint on its clients’ websites through our Server-Direct method of “tagless” tag management.
It’s a tremendous honor to be named a best-of-breed technology provider for Yahoo! JAPAN and we are excited to join Criteo and MediaMind as strategic marketing partners for the company.
As we continue to expand our reach both at home and abroad, this client win underscores the importance of real-time data collection and distribution in today’s global Internet economy. It’s not enough to simply manage tags and we are energized to know our vision of a world without tags is embraced by respected brands and Internet giants across the globe.
About the Author
As the founder of BrightTag, Marc Kiven brings a wealth of digital marketing domain expertise from senior executive roles at aQuantive (Avenue A | Razorfish and Atlas), Right Media and Centro. Marc served as COO and EVP of Global Expansion at Centro and helped take the company from small startup to dominant player in the local digital display market by building the largest platform for advertisers and agencies seeking local reach in quality publishing and contextual environments. At Right Media, Marc played a visible and active role building the company into the fastest growing media network in the world. Yahoo! acquired Right Media in 2007. Prior to his work at Right Media, Marc was one of the founding members of aQuantive’s Atlas division where he established the Atlas Digital MarketingTechnology as the leading ad server built specifically to address the needs of marketers and ad agencies. Marc began his digital marketing career as senior director of major account sales at Avenue A. Microsoft acquired Avenue A as part of the of aQuantive acquisition in 2007.