We are very proud to announce that Yahoo! JAPAN has selected BrightTag to be its universal tag provider, underpinning the delivery of the Internet brand’s entire suite of remarketing and media services.
BrightTag will enable Yahoo! JAPAN to deliver all of its services through one universal Yahoo! JAPAN tag making the Internet brand’s connection to advertisers and agencies faster and more efficient. Additional benefits include centralized data collection across Yahoo! JAPAN’s verticals and media services as well as a reduced footprint on its clients’ websites through our Server-Direct method of “tagless” tag management.
As we continue to expand our reach both at home and abroad, this client win underscores the importance of real-time data collection and distribution in today’s global Internet economy. It’s not enough to simply manage tags and we are energized to know our vision of a world without tags is embraced by respected brands and Internet giants across the globe.