When it comes to retargeting – advertising to people after they visit a brand’s website without making a purchase – one of the most influential elements for campaign success is the relevancy of the creative that is shown to the consumer.
Marketers everywhere are rejoicing over the latest news from Apple. The company has approved the use of its Identifier for Advertising (IDFA), which enables attribution of app installs as well as app user actions.
Is there a media agency out there that doesn’t consider managing clients’ tags a giant time-suck? Media agencies typically manage their clients’ website analytics, and they depend on tags to collect site data and measure the success of marketing campaigns.
The OpenSSL Project recently announced that certain versions of its network software are susceptible to a flaw that could compromise encrypted communications between Web servers and Web client software such as browsers. This issue has been covered widely in the press as the Heartbleed vulnerability.
A Q&A with Marc Kiven, BrightTag’s Founder and Chief Revenue Officer. Why is BrightTag expanding globally? Being a global company has always been one of the core tenets of BrightTag’s vision.
Whether you’re wearing your marketing hat or your consumer hat, you’ve likely asked yourself some form of the following question: “Are companies keeping up with customers?”
Loyalty programs: nowadays, it seems like they’re everywhere. And they’ve become so prevalent that today’s consumers expect them. This presents loyalty marketers with two fundamental challenges: differentiating their brands in the crowded incentive space, and keeping up with “always-addressable” customers who move more fluidly than ever before across channels, locations […]
It’s been said that a single data scientist can potentially replace 20 media planners. If that’s the case, you won’t want to miss this week’s I-COM Global Summit in Seville, Spain – a pre-eminent gathering of Mad Men and Math Men, and a veritable brain trust of international digital data […]
One of the hottest terms in the digital industry right now is “programmatic.” What is it? And what does it mean for the marketing mix? Programmatic marketing is when data is applied to bidding on an ad placement through an ad exchange in real time to: Deliver one specific ad […]
BrightTag’s world tour continues! Keeping up our momentum from eTail West and eTail Asia, we’re thrilled to be sponsoring and speaking at eTail Germany this week, taking place March 18-20 at the Maritim Proarte Hotel in Berlin.