When we launched BrightTag ONE-Click Privacy last year, we gave site owners the tools to provide meaningful choices to consumers while responding to privacy regulations that vary by country. By integrating our site-level privacy controls with consumer choice tools, brands can offer clear “one-click” privacy options that stop sending data to third-parties when users opt [...]
continue readingWe’re all abuzz about our newest client, RingCentral, an award-winning provider of cloud business phone systems designed for today’s mobile and distributed workforce. RingCentral delivers serious benefits for small businesses by eliminating the need for expensive, legacy, on-premise phone systems. The company’s hosted, multi-extension business phone system features advanced voice and fax functionality, smart call [...]
continue readingWednesday, May 2nd is opening day at 1871, the 50,000-square-foot startup center named for the year the Second City was rebuilt from the Great Chicago Fire. As many as 400 startups will be a dodgeball throw away from BrightTag’s office in River North. It’s only fitting that our serial entrepreneur and technology sage, Eric Lunt, [...]
continue readingToday BrightTag announced our latest round of financing to the tune of $15 million. The financing was led by Baird Venture Partners and included participation from our existing investors New World Ventures, TomorrowVentures, EPIC Ventures, I2A and Silicon Valley Bank. Petsky Prunier acted as our advisor on the financing. We are thrilled to be in [...]
continue readingI am a few short weeks away from my one year anniversary at BrightTag. When I started here as an intern, I was given a funny nickname, assembled a lot of furniture and quickly became an expert at sandwich pickup. You have to start somewhere! Prior to joining the BrightTag team, the closest I had [...]
continue readingThere are many reasons to visit Chicago in June. Cubs games, street festivals and incredibly oppressive humidity. We can tolerate the latter because the three months of summer in Chicago are always worth it. This year, we’ll kick off the summer season by joining retailers and digital marketing service providers at the Internet Retailer Conference [...]
continue readingIn addition to Terry Kawaja’s LUMAscapes, the lobby at ad:tech, and the virtual pages of John Ebbert’s daily AdExchanger, there is another place that continues to attract a diverse mix of digital marketing service providers: The BrightTag ONE Partner Program. (Did you think I was going to say something else?) Companies continue to approach us [...]
continue readingIf I could have a chat with the Sara of yesteryear who spent hours upon hours wrangling pixels on websites for Fortune 500 clients, I would be: famous for inventing a time machine; the first to tell myself that Rockstar energy drinks are not a suitable meal replacement; and very grateful to know that there’s [...]
continue readingThe other day, a partner’s tag servers went dark for 70 minutes. On many websites this would have resulted in degraded performance and a sizable gap in data. But because this company was a BrightTag ONE partner with their entire stack integrated via our cloud-based Server-Direct method, we protected our clients’ websites from this outage [...]
continue readingWhen we begin working with new clients, the conversation quickly focuses on the analytics tag. Well, actually many analytics tags since most brands leverage multiple solutions (a recent Forrester survey indicates 60% of organizations use more than one analytics tool). This includes any combination of Omniture, Coremetrics, Google Analytics, WebTrends, etc. We’ve seen them all. [...]
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