Yesterday BrightTaggers celebrated the company’s birthday at local Jefferson Tap to toast three bright years and trade lots of fun stories on how we got here. Year 3 has been a biggie as we expanded overseas, became the universal tag for Yahoo! Japan, added a premier partner in Brazil, welcomed our 500th brand to the [...]
continue readingWhen your annual marketing budget is $150 million and 75% of that is within digital channels, every dollar counts. Wait… scratch that. No matter what your marketing budget is every single dollar counts. You can’t leave anything on the table and you certainly can’t waste costly clicks. As a matter of fact, one of our [...]
continue readingAre your mobile data collection plans helping or hurting your omnichannel data strategies and marketing efforts? In today’s connected world understanding your customers means understanding their behavior across all the touch points from which they interact with your brand. Recent research shows that customers are spending 80% of their time in native apps as opposed [...]
continue readingWe are excited to announce that all three BrightTag co-founders, CRO Marc Kiven, CTO Eric Lunt and CEO Mike Sands, were selected to the Chicago/Midwest Techweek100 for 2013! Thank you Techweek for including the BrightTag crew among those who are helping make Chicago “startup city.” And thank you to the Chicago tech community and to [...]
continue readingWe all know that an error of any kind is bad news. But aside from the obvious it’s important to understand exactly why tag errors matter so much. Spoiler alert! They impact your bottom line—and not in a good way. We’ve written about tag errors before—twice recently, in fact, because they’re that big of a [...]
continue readingEarlier this week, BrightTag did something it’s never done before – hired a Chief Marketing Officer. Tony Bombacino is a former BrightTag client and long-time digital marketing vet. I know he’s excited to join us to help take our company to the next level while helping our clients and partners do the same. We’re really [...]
continue readingWhat do you get when you combine the biggest snowstorm of the year with Wells Street closed for bridge reconstruction? A BrightTag snowball fight of course! Special props go to the candidate we were interviewing for the dev team who jumped in and took out some BrightTaggers with her great aim.
continue readingLet’s imagine you’re a global brand that’s been advertising online for just about as long as online advertising has been around. Over the years you’ve done a good job keeping up with online trends: you’ve probably redesigned several times to stay fresh, you’ve adapted to how your customers make purchasing decisions, and on top of [...]
continue readingToday we are proud to announce the general availability of BrightTag Fuse™, a real-time data integration product that connects customer activities across channels, on demand. To break that down, our new product makes it easy for marketers to bridge their online channels with their offline channels in a way that ensures the right message gets [...]
continue readingToday’s post comes straight from Times Square, where BrightTag has a hand in ringing the closing bell of the NASDAQ exchange as a winner of the 2012 Chicago Innovation Awards. Chicago Innovation Awards selects organizations that “uniquely fill unmet needs, spark a competitive response in the marketplace, exceed market expectations, achieve financial success, and improve [...]
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