BrightTag is one of the world’s leading marketing technology platforms, powering more than 1,000 brands and agencies. BrightTag empowers its clients to collect, connect and act on cross-channel customer data in real time, from websites and beyond – including mobile, social, email, ads, point-of-sale, CRM, call center, kiosks and more. This enables brand marketers and agencies to deliver smarter, more relevant omni-channel marketing that improves engagement, conversion and loyalty.
BrightTag’s patented, award-winning technology facilitates billions of requests around the globe, supporting top brands that generate more than $1.5 trillion in commerce, including Allstate, Crate & Barrel, DeVry University, GAP, JetBlue Airways, Macy’s, 1-800-Flowers, Starwood Hotels and Resorts, and many more.
Our Vision & Values
Our clients' businesses run on customer data. BrightTag's vision is to make working with that data better, faster and more scalable, with built-in protections for everyone. This is a big undertaking that requires a new data foundation for the industry that brings together marketers, publishers and the companies they work with – across all customer touch points, in real time. Along with our clients and partners, BrightTag is changing the way data is collected, connected and integrated across the digital ecosystem. Our core values of trust and transparency reflect the critical role BrightTag technology plays in helping our clients manage one of their most precious resources: their data.
What we believe
- Website owners should be in complete control of their data and their partnerships
- Sites should not be bogged down by third-party code
- Consumer privacy choices should be built in to the Web by design
- Marketers should be able to add new services to their sites instantly
- Every marketer needs better data to drive customer engagement, loyalty and lifetime value