March 6, 2014 - Shopping hub Rue La La recently tapped BrightTag to help it improve its cross-channel effectiveness. The retail platform used BrightTag Fuse, a real-time, cross-channel platform that matches data in the cloud, so that shoppers were served products that were important to them in that moment.
March 5, 2014 - Flash sale site Rue La La has partnered with BrightTag, a cloud-based, cross-channel marketing solution provider, to better connect data across vendors and create more relevant marketing campaigns.
March 4, 2014 - During a session on “migrating from multichannel to onmichannel” at eTail West, moderator Jonathan Ricard of BrightTag asked panelists from Gamestop, Seventh Generation, Toms Shoes, Williams-Sonoma and 360pi to discuss where they are on the omnichannel journey, and what it takes to move forward successfully.
March 4, 2014 - Rue La La’s goal was to segment inactive customers and efficiently target them with relevant display ads. Executing the campaign required matching data between CRM and retargeting vendors.
February 28, 2014 - There are technology businesses that solve problems related to tags for site owners, including the likes of BrightTag.
February 25, 2014 - For most websites, especially mobile sites, the most critical problem is that they take too long to load, hurting your brand. If you have multiple analytics, media vendor and any other non-essential tags or scripts on your page, you should utilize a tag manager such as BrightTag.
February 20, 2014 - Joe Doran, co-founder and CEO of Rallyverse, has done angel investing and helped build startups like BrightTag, Upfront Digital Media and Meteor Solutions.
February 14, 2014 - At the Digiday Retail Summit, BrightTag’s Jonathan Ricard discussed a new platform that helps track customer cross-channel engagements, making them relevant in real time. "This is about understanding what your brand needs and putting the right technology in place to do that," said Ricard.
January 24, 2014 - Among the U.S. car companies that use a tag management system, BrightTag is the clear winner.
January 23, 2014 - The largest deals involved Chicago companies Cleversafe, which took in $55 million, SMS Assist's $45 million and BrightTag, which took in $27 million in financing.