How Younger and Older Employees Can Work in HarmonyMarch 14, 2013 – One of the core values of BrightTag is to hire people who are open minded and curious. BrightTag’s VP of Talent & Culture Lisa O’Keefe says, “We find that mindset knows no generational bounds and instead, results in a lot of…
BrightTag Lights the Fuse on Big DataFebruary 26, 2013 – BrightTag is moving deeper into big data with a new product designed to carry the Chicago-based software startup beyond its customers’ websites into other mission-critical systems.
4 Ways to Embrace Omnichannel Marketing in 2013December 12, 2012 – Omnichannel is equally compelling to CMOs as it is confounding because it promises the Holy Grail of marketing: the ability to seamlessly connect with consumers in real time across all available marketing channels.
IAB Releases Report on Best Practices for Website TaggingNovember 29, 2012 – BrightTag’s Todd Chu, co-chair of the IAB site tagging task force, says, “Without question, site tagging has helped to revolutionize digital advertising from a system of basic ad serving to a sophisticated and complex marketing system.
Give Shoppers a Better Fit this SeasonNovember 19, 2012 – “BrightTag’s focus on performance is critical to what we see in the market, and their approach to tag management and real-time data integration has all of the right benefits for our retail partners,” said Vik Venkatraman, Co-Founder of
Pulling away from the packNovember 12, 2012 – Troy Henikoff says, “I love what they’re doing. They’re solving a real problem…The marketers want more tags, more campaigns, and IT hates it because the site is always breaking. BrightTag solves that problem with one tag.”
Data Key To Yahoo Japan, BrightTag DealOctober 31, 2012 – The multiyear partnership makes data instantly accessible to advertisers, as it moves through the cloud in real time. It gives Yahoo Japan’s advertisers a way to connect and collect through a unified data layer.
BrightTag software to underpin Yahoo! JapanOctober 31, 2012 – The “strategic business alliance” with Yahoo! Japan means BrightTag’s technology will underpin the Tokyo-based company’s media services, streamlining its connection to advertisers and allowing for centralized data collection.
A Fool and their Data are Soon PartedOctober 5, 2012 – Does sharing your company’s most valuable asset (customer’s behavioral data) with the best datamining conglomerate in the world worth more than the cost of the alternatives?
Emanuel leads delegation to woo UI tech grads to ChicagoOctober 2, 2012 – Chicago has a vibrant culture scene, quality-of-life (and lots of bike lanes), venture capital opportunities, and growing support and communities for start-ups such as 1871, the business incubator in the Merchandise Mart.
The Perks of Tag ManagementSeptember 17, 2012 – A TMS can consolidate tag execution and maintenance into a single management application with added efficiency, flexibility and page-load performance benefits.
TouchPoints TV: Mark Rose, BrightTagSeptember 11, 2012 – Mark Rose sits down with Alicia Fiorletta from Retail Touchpoints at the Shop.org conference to discuss tag management and data distribution trends.
BrightTag snaps up SiteTagger in the UKAugust 28, 2012 – The combination of the two companies brings their combined portfolio to more than 100 global enterprise clients representing brands including Gap, JetBlue Airways, Sainsbury’s, British Gas, ASDA and Boots.
The United States of StartupAug-Sept 2012 – Joining Groupon’s ranks are companies such as food delivery site GrubHub, digital loyalty company Belly and data marketing firm BrightTag
BrightTag acquires London competitorAugust 22, 2012 – SiteTagger client roster of more than 30 big brand names mirrors that of BrightTag, whose customer base includes large companies such as JetBlue Airways.
Pritzker-backed BrightTag buys digital rivalAugust 22, 2012 – Mr. Sands said the deal makes BrightTag the largest player in its space. One factor fueling its rise overseas is that Europe is leading the way in setting privacy rules governing how much data can be collected from Internet users
The Women Driving Chicago's Digital Renaissance: Kelly DavisAugust 9, 2012 – In this monthly series, Built In Chicago highlights some of the most important players in the digital ecosystem: The women. From entrepreneurs to technologists, investors to academic leaders, and corporate innovators to developers
Cracking The Real-Time Problem For Online MarketersJuly 8, 2012 – Opportunities to capitalize on growing themes such as “big data” and “predictive analytics” cannot easily be realized when the virtual bridges and roads of the modern-day Internet are littered with technical potholes and data-driven debris.
Upgrading the underpinnings of online marketingJuly 5, 2012 – With equal parts confidence, precision and enthusiasm, BrightTag CEO Mike Sands ’96 discusses his upstart, Chicago-based venture aimed at revolutionizing the online marketing industry.
Seven Secrets of Highly Successful VendorsJune 29, 2012 – How ad technology vendors capture, monitor and use data can have a tremendous impact on their success. Let’s look at seven practices that can transform a vendor’s data collection processes and business model for the better.
River North's RenaissanceJune 9, 2012 – From trendy restaurants to soaring real estate, a pulsating late–night club scene to a bona fide tech boom, this pocket of real estate has turned into Chicago’s most desirable destination.
Your Days Are Numbered, TagJune 7, 2012 – BrightTag’s founder, Marc Kiven says marketers need a new infrastructure that puts ownership back in the hands of the site owner, offers built-in privacy controls, and stands the test of time in an industry defined by rapid change.
BrightTag partners with Invizua for UK pushJune 6, 2012 – Technology platform provider BrightTag is turning its attention to the UK market and has partnered with marketing service Invizua to drive sales of its tag management solution.
Are your tags in order?June 1, 2012 – Until now, tags have been little-reported tools in the management and monetisation of business data. It’s time to understand how they work, how they could work better and how to protect companies from the risks of poor vendor and tag manage
BrightTag adds $15 million in new fundingMay 4, 2012 – BrightTag is on track to reach triple-digit growth this year following big growth in 2011. E-retailer clients include Crate & Barrel, No. 55 in IR’s Top 500 Guide, Gap Inc. (No. 24), 1-800-Flowers (No. 45) and Chegg No. 530 in the Second
BrightTag Gets Funds for TagsApril 26, 2012 – CEO Mike Sands adds that his company’s growing client list can be attributed to a “unique Server-Direct approach that streamlines data connectivity across channels without the need for third-party code placed directly on a site.”
BrightTag snags $15 million in VC fundsApril 25, 2012 – Benedict Rocchio of Chicago-based Baird Venture Partners. “There are three huge trends coming together around big data, continued growth of e-commerce and privacy and regulatory pressures. BrightTag addresses all those in one product.”
BrightTag Collects $15M To Simplify How Websites ConnectApril 25, 2015 – Aiming to eliminate the silos of data that can occur when websites are connected to third-party marketing and analytics services, BrightTag Inc. said it has raised $15 million in Series C funding led by Baird Venture Partners.
BrightTag Adds $15MApril 25 – 2012 – Digital marketing technology provider BrightTag has closed $15 million in new financing.
Obama's Reelection Site Is Tracking You, TooMarch 13, 2012 – The company doesn’t sell advertising or handle online media buys. Instead, BrightTag helps website owners – from e-commerce companies to political campaigns – manage 3rd-party tags from ad partners, analytics firms, and social sites …
Criteo Extends Reach With BrightTagJanuary 19, 2012 – Through a new agreement, tag manager BrightTag has made it just a little bit easier for Criteo and its clients to advertise to publisher audiences…
Green shoots peek through state’s economic frostJanuary 12, 2012 – “While the economy overall may still be in a little bit of a lull, the Internet economy continues to grow,” said Sands, whose firm sells tools to help website owners manage data collection and data sharing…
The Case for First-Party Data ControlDecember 22, 2011 – Site owners are required to manage many-to-many connections between their site and the multitude of third-party analytics and marketing services with which they contract. In doing so, their sites become cluttered with third-party code,
Tales of Extreme Coding: Shark Week at BrightTagDecember 14, 2011 – A blog post from the coders at BrightTag this week is instructive in how they responded to a “shark week.” No, it wasn’t giving all the developers time off to watch the popular Discovery Channel series (that doesn’t mean I can’t borrow
Tech Talk Podcast: Great Big Privacy ButtonsNovember 23, 2011 – As the World Wide Web Consortium and the Federal Trade Commission work to create a Do Not Track standard for consumers’ online privacy, some companies are trying out their own methods to give Web surfers more control over what personal
BrightTag Launches New Privacy FeatureNovember 21, 2011 – BrightTag ONE-Click Privacy enables marketers and site owners to provide effective privacy choices to their customers while complying with rapidly changing privacy regulations on a global basis.
BrightTag Allows You To Opt-Out Of Your BehaviorNovember 17, 2011 – BrightTag, a platform provider for digital marketing, has announced the general availability of BrightTag ONE-Click Preview, a new feature for brand marketers and website owners using the BrightTag ONE™ server-direct integrati
Pritzker-backed BrightTag tackles online trackingNovember 16, 2011 – BrightTag, an advertising software startup, is launching software that allows individuals to choose to not have data about their online behavior shared with marketers, wagering that governments soon will require such restrictions…
Crain's Tech 25 (subscription required)October 4, 2011 – Chicago’s tech scene is booming, thanks to flashy successes such as Andrew Mason’s Groupon and established companies such as Jason Fried’s 37Signals, as well a slew of cool, new startups. Meet some of the most notable techies driving Chi
Unveiling VentureWire’s FASTech 50: Most Innovative Start-UpsSeptember 7, 2011 – Over the past few months, the VentureWire editorial team analyzed hundreds of start-ups in the Dow Jones VentureSource database, and pored over about 2,000 nominations on Twitter, to select 50 companies paving a unique path technologic
Fetchback Integrates BrightTag, Shortens Page LoadSeptember 2, 2011 – A new integration from Fetchback should help brands better engage consumers by shortening page load time – you know those ten or so seconds when a page is loading but hasn’t displayed. Data has shown that a delay as short as two second
BrightTag Adds $5MAugust 15, 2011 – BrightTag Inc., maker of a digital marketing platform, has added $5 million in fresh capital from New World Ventures, TomorrowVentures, EPIC Ventures and the I2A Fund. The company has raised a total of $8 million to date. The newest infu
Digital marketer BrightTag raises $5M in new cashAugust 12, 2011 – BrightTag, a Chicago-based digital marketing technology firm headed by a former Orbitz executive, has raised $5 million in a funding round led by New World Ventures. Matt McCall, a partner at New World Ventures who was the lead investor
BrightTag raises $5M to help protect your dataAugust 12, 2011 – BrightTag, a marketing solutions provider for eCommerce and retail companies, on Friday announced a $5 million led by New World Ventures, with help from existing investors Tomorrow Ventures, EPIC Ventures, and I2A Ventures. The capital
Tips for taking control of your audience dataDecember 30, 2010 – BrightTag provides a way to manage the collection and sharing of data with third parties such as ad networks, said Marc Kiven, the company’s founder and chief revenue officer. The goal is to simplify the cumbersome process of tracking
Five Things That Will Define Internet, Media in 2011December 9, 2010 – Innovations in media transaction platforms along with a better understanding of target audience have brought an amazing level of scale and efficiency to the display advertising market. The use of data and technology will disrupt the pre
Can Publishers Plug Their Data Leaks?October 1, 2010 – Many site owners are themselves surprised by the number of tags planted at their own site by the data and network partners, let alone the many who piggy-back on those tags or now insert tracking pixels in the ad they run…
Tagging the TagsAugust 25, 2010 – The Wall Street Journal recently published a multipart series on the hidden ways marketers profit off your every move on the Internet. A Chicago startup called Brighttag, seeded by local venture capitalist Matt McCall, is looking to help
BrightTag Fights For Publisher Data RightsAugust 10, 2010 – Launched publicly yesterday, BrightTag’s data rights management platform simplifies the process of managing tracking tags and data transmission for publishers. A single “BrightTag” will give publishers control over who collects what and