Media Coverage

• Media Coverage
• Press Releases
• Events

• Legolas Media and BrightTag Announce Expanded Digital Marketing Partnership
  May 7, 2013 – Through an expanded digital marketing partnership joint customers can now leverage a real-time, transparent first-party data collection model to deliver richer, more targeted media campaigns across guaranteed, brand-safe inventory.
• The Coming New Standard for Digital Data Collection via Tags
  April 24, 2013 – Today, the standardization effort is being lead by a few dozen member companies including the ‘who-is-who’ in digital.
• Finalists Named for 14th Annual Illinois Technology Association (ITA) CityLIGHTS Awards
  April 8, 2013 – BrightTag named as finalist for ITA CityLIGHTS’ Outstanding Tech Development Award.
• 3 Mistakes that Prevent Retargeting Success
  March 28, 2013 – Retargeting can produce incredible ROI, but you have to retarget the right way. And the “right way” involves a number of variables.
• Tony Bombacino, Chief Marketing Officer, BrightTag
  March 25, 2013 – Tony Bombacino has joined BrightTag in the new post of Chief Marketing Officer.
• BrightTag names Bombacino CMO
  March 22, 2013 – BrightTag names Tony Bombacino CMO, a new position, responsible for strategy, corporate marketing and product marketing worldwide.
• AFAIK: Compass Labs, TechMediaNetwork, BrightTag, The Weather Company, Bigcommerce
  March 22, 2013 – BrightTag has hired Tony Bombacino in the new role of Chief Marketing Officer to oversee all aspects of marketing, including strategy, corporate marketing and product marketing worldwide.
• AUNICA and BrightTag Fasten Partnership in Brazil
  March 21, 2013 – The new partnership provides Latin American marketers with the opportunity to integrate real-time online and offline data across channels.
• CIO Names BrightTag #4 of Top Cloud Startups
  March 20, 2013 – The votes are in for favorite cloud startup and BrightTag named #4 of the 150+ companies shaping the cloud computing market.
• How Younger and Older Employees Can Work in Harmony
  March 14, 2013 – One of the core values of BrightTag is to hire people who are open minded and curious. BrightTag’s VP of Talent & Culture Lisa O’Keefe says, “We find that mindset knows no generational bounds and instead, results in a lot of…
• 10 Hot Cloud Startups to Watch
  March 4, 2013 – BrightTag selected in top 10 of 150+ cloud ventures shaping how the cloud computing market will evolve.
• Tag Management – What is it and Your Vendor Choices
  March 4, 2013 – Every client we work with is considering the pros and cons of going pro with tag management in 2013. We cover tag management solutions and their advantages.
• BrightTag Fuse Brings Real-Time Action to Cross-Channel Marketing
  February 27, 2013 – BrightTag Fuse leverages the cloud to overcome the technical limitations of the browser and instantly connect and sync channels where tags don’t exist.
• BrightTag Fuse Taps The "Cloud" For Real-Time Multi-Channel Data
  February 27, 2013 – BrightTag breaks from the mold of traditional tag management systems by streamlining data from all channels, not just the Web, via the cloud.
• BrightTag Lights the Fuse on Big Data
  February 26, 2013 – BrightTag is moving deeper into big data with a new product designed to carry the Chicago-based software startup beyond its customers’ websites into other mission-critical systems.
• Chicago Innovation Awards to Ring The NASDAQ Stock Market Closing Bell
  February 22, 2013 – BrightTag, named one of the most significant new products introduced in the Chicago region, rings the NASDAQ closing bell with Chicago Innovation Awards and fellow award winners.
• Yahoo! Japan And BrightTag Expand Their Strategic Partnership
  February 21, 2013 – Yahoo! JAPAN is now the exclusive Japan market distributor of the BrightTag ONE™ platform.
• Yahoo! Japan Expands Partnership With BrightTag
  February 21, 2013 – Through their expanded partnership, BrightTag and Yahoo! Japan will create a new standard for data collection and distribution across the entire Japan online media market.
• More Tags, More Problems
  February 20, 2013 – Mike Sands discusses the causes of browser tag errors, subsequent data loss, and the need for new technologies.
• Retail Customer Experience: Six Innovative Data Strategies to Boost Real-Time Relevance
  February 15, 2013 – Todd Chu offers six examples of retailers boosting relevance by leveraging a flexible data strategy.
• The new CMO must be a data CMO
  December 19, 2012 – Mike Sands talks about the importance of tag management and what CMOs have to consider in a data-driven world
• The Future of Search: SEO Trends for 2013
  December 19, 2012 – The next step for marketers will be to concentrate their efforts on managing multichannel tags through systems like BrightTag ONE
• 4 Ways to Embrace Omnichannel Marketing in 2013
  December 12, 2012 – Omnichannel is equally compelling to CMOs as it is confounding because it promises the Holy Grail of marketing: the ability to seamlessly connect with consumers in real time across all available marketing channels.
• IAB announces new site tagging best practice: the experts' view
  December 3, 2012 – James Sandoval, BrightTag’s SVP & Managing Director in EMEA shares his views on why proper site tagging is critically important to move the online marketing industry forward.
• IAB Releases Report on Best Practices for Website Tagging
  November 29, 2012 – BrightTag’s Todd Chu, co-chair of the IAB site tagging task force, says, “Without question, site tagging has helped to revolutionize digital advertising from a system of basic ad serving to a sophisticated and complex marketing system.
• Computer Science Students Present Software Engineering Projects, Startup BrightTag Sponsors Prizes
  November 28, 2012 – Virgil Bistriceanu’s Fall 2012 Software Engineering class presented their projects and were awarded prizes for “Best Team” and “Best Application”
• Give Shoppers a Better Fit this Season
  November 19, 2012 – “BrightTag’s focus on performance is critical to what we see in the market, and their approach to tag management and real-time data integration has all of the right benefits for our retail partners,” said Vik Venkatraman, Co-Founder of
• NY-based Clothes Horse expands with 12 new retail partnerships to help you find clothes that fit
  November 15, 2012 – Clothes Horse announced a partnership with tag management platform BrightTag allowing the company to further expand its distribution. Clothes Horse will now be able to take advantage of BrightTag’s wide retail network.
• Pulling away from the pack
  November 12, 2012 – Troy Henikoff says, “I love what they’re doing. They’re solving a real problem…The marketers want more tags, more campaigns, and IT hates it because the site is always breaking. BrightTag solves that problem with one tag.”
• BrightTag Powers a New Standard for Integrating Media Partners on the AppNexus Platform
  November 8, 2012 – The BrightTag app provides a new way to directly connect marketers to AppNexus’ digital partners in real time without the need for tags
• Startup Spotlight showdown: GE Data & Analytics Challenge
  November 7, 2012 – Marc Kiven explains how tags weigh down websites, analytics and marketing strategies while trapping data in a jumbled mess.
• Japan Leads Asia in RTB Spending and other Data-Driven Marketing Updates
  November 6, 2012 – Marc Kiven, BrightTag founder said additional benefits of the partnership would include centralized data collection across Yahoo Japan’s verticals and media services as well as a reduced footprint on its clients’ websites.
• Data Key To Yahoo Japan, BrightTag Deal
  October 31, 2012 – The multiyear partnership makes data instantly accessible to advertisers, as it moves through the cloud in real time. It gives Yahoo Japan’s advertisers a way to connect and collect through a unified data layer.
• Pritzker-backed BrightTag lands Yahoo Japan as client
  October 31, 2012 – BrightTag Inc. is making a bold push into Asia, signing up Yahoo Japan as a partner.
• BrightTag software to underpin Yahoo! Japan
  October 31, 2012 – The “strategic business alliance” with Yahoo! Japan means BrightTag’s technology will underpin the Tokyo-based company’s media services, streamlining its connection to advertisers and allowing for centralized data collection.
• BrightTag strikes deal with Yahoo! Japan
  October 31, 2012 – BrightTag was chosen as a universal tag provider for Yahoo! Japan.
• The 2012 Chicago Innovation Awards and Takeaways
  October 24, 2012 – Bright honored as one of Chicago’s most innovative companies in 2012 Chicago Innovation Awards.
• Optimize Website Tags for Better Data-Driven Marketing
  October 24, 2012 – Future-proofing marketing efforts and getting out from the under the burden of excessive tags should be a top priority for all marketers.
• Chicago Innovation Awards: Celebrating the City’s Innovators for 11 Years
  October 23, 2012 – Around 1,500 people attended one of the biggest nights of the year for Chicago’s “high tech, low tech, no tech” and innovation community.
• The 2012 Chicago Innovation Award winners
  October 23, 2012 – This year’s Chicago Innovation Award winners boast creative solutions ranging from feeding needy children to warding off the flu virus.
• BrightTag, Catamaran, Coyote Logistics among winners of Chicago Innovation Awards
  October 23, 2012 – Chicago-based BrightTag named winner of Chicago Innovation Award for its technology that connects websites to digital marketing and analytics services.
• Leveraging Retail Analytics To Make Better Marketing Decisions
  October 16, 2012 – Mark Rose says, “Along with receiving insights on channels being used to browse and buy, retailers can use analytics to track behavior and engagement online, which adds greater depth to customer profiles.”
• A Fool and their Data are Soon Parted
  October 5, 2012 – Does sharing your company’s most valuable asset (customer’s behavioral data) with the best datamining conglomerate in the world worth more than the cost of the alternatives?
• Making The Stack Even Stickier: Google Introduces Tag Management And Attribution Tools As It Looks To Attract More Marketer Spend
  October 4, 2012 – BrightTag have been successful in its positioning of being more of a data distribution service, but there are plenty of other tag management solutions that are going to have to quickly refocus, reposition & potentially (re)pivot.
• Rahm to U. of I. tech aces: Won’t you please come to Chicago?
  October 3, 2012 – Emanuel was joined onstage by a who’s who of Chicago’s big-time tech giants: Groupon co-founder and venture capitalist Brad Keywell; GrubHub co-founder Mike Evans, and BrightTag co-founder Eric Lunt.
• Chicago Mayor Recruits U of I Students to Boost Economy
  October 3, 2012 – Emanuel took part in a panel discussion with Chicago-area executives representing companies, including BrightTag, Groupon, and GrubHub.
• Rahm Emanuel, Others Talk To Students About Opportunities In Technology
  October 2, 2012 – BrightTag’s Eric Lunt meets computer science and engineering students from UofI to talk about technology opportunities in Chicago.
• Emanuel leads delegation to woo UI tech grads to Chicago
  October 2, 2012 – Chicago has a vibrant culture scene, quality-of-life (and lots of bike lanes), venture capital opportunities, and growing support and communities for start-ups such as 1871, the business incubator in the Merchandise Mart.
• Mayor Emanuel Makes Tech Recruiting Visit To U Of I
  October 2, 2012 – Serial entrepreneur Eric Lunt joins Mayor Emanuel to address UofI’s top-ranked computer science and engineering students.
• Emanuel leading tech recruiting mission to U of Illinois
  10/1/2012 – Led by Mr. Emanuel, Chicago’s tech leaders made their first coordinated pitch Tuesday evening to students at Urbana-Champaign.
• To scale web services, devops devotees should consider economics
  October 1, 2012 – BrightTag’s Joe Kottke took Surge 2012 attendees through our particular usage scenario and explained how we adapt our app architecture to cut costs.
• Automating Cloud Applications using Open Source at BrightTag
  September 30, 2012 – Highlights from a recent CloudConnect presentation for anyone building large, distributed systems and want to more easily automate your life in the cloud.
• Tech firms plan to add 2,000 jobs in Chicago by 2015
  September 24, 2012 – More than 20 Chicago-based technology companies have committed to creating more than 2,000 jobs in the city by 2015, Mayor Rahm Emanuel announced Monday.
• The Perks of Tag Management
  September 17, 2012 – A TMS can consolidate tag execution and maintenance into a single management application with added efficiency, flexibility and page-load performance benefits.
• The key to managing big data for marketers is the proper use of tag management
  September 12, 2012 – For marketers to take advantage of the power of data, they are increasingly turning to more seamless integration with vendor partners via advanced tag management.
• TouchPoints TV: Mark Rose, BrightTag
  September 11, 2012 – Mark Rose sits down with Alicia Fiorletta from Retail Touchpoints at the Shop.org conference to discuss tag management and data distribution trends.
• Bootstrapping with Mike Sands and Marc Kiven of BrightTag
  September 10, 2012 – Bootstrapping’s main focus is to interview entrepreneurs, interesting people and their companies, delivering insightful and inspirational content for a diverse viewership.
• What is tag management and how can it help publishers make money?
  September 5, 2012 – Tag management has become a priority for e-commerce sites but it also holds a lot of promise for publishers too, with faster page load times and more efficient management of audience data.
• How to Work With Your Digital-Media Marketing Officer
  September 10, 2012 – Because digital marketing offers real-time data and two-way communication with customers, CEOs can massage this medium in ways they never could with a magazine ad.
• BrightTag snaps up SiteTagger in the UK
  August 28, 2012 – The combination of the two companies brings their combined portfolio to more than 100 global enterprise clients representing brands including Gap, JetBlue Airways, Sainsbury’s, British Gas, ASDA and Boots.
• Tag! You are it! BrightTag and SiteTagger team up to tag the world
  August 24, 2012 – As any player of blob tag knows, the objective is to nab as many strong players as possible and create a large, intimidating force that seeks to dominate the playing field.
• BrightTag Grows in Europe as It Buys U.K.’s SiteTagger
  August 23, 2012 – BrightTag has added to its aggressive expansion into Europe with the acquisition of SiteTagger. Together they have more than 100 enterprise clients using their tag management solutions
• US company buys Cardiff tech business
  August 23, 2012 – Digital technology business SiteTagger has been acquired by Chicago-headquartered technology platform provider BrightTag.
• In A Push For European Expansion, Tag Management Platform BrightTag Has Gobbled Up SiteTagger
  August 22, 2012 – BrightTag, a platform that enables site owners to manage their online marketing tags/pixels more effectively and unlock the data that visitors provide, has acquired Cardif, UK-based SiteTagger for an undisclosed sum.
• The United States of Startup
  Aug-Sept 2012 – Joining Groupon’s ranks are companies such as food delivery site GrubHub, digital loyalty company Belly and data marketing firm BrightTag
• BrightTag acquires London competitor
  August 22, 2012 – SiteTagger client roster of more than 30 big brand names mirrors that of BrightTag, whose customer base includes large companies such as JetBlue Airways.
• Tag Management Vendor BrightTag Buys SiteTagger in U.K.
  August 22, 2012 – On its corporate blog, BrightTag noted that “it’s still early days for tag management, but if you think about the fact that this market didn’t exist a few years ago, things are moving remarkably fast.”
• Pritzker-backed BrightTag buys digital rival
  August 22, 2012 – Mr. Sands said the deal makes BrightTag the largest player in its space. One factor fueling its rise overseas is that Europe is leading the way in setting privacy rules governing how much data can be collected from Internet users
• BrightTag acquires UK's SiteTagger as part of European expansion programme
  August 22, 2012 – James Sandoval, BrightTag’s SVP and managing director, EMEA commented: “SiteTagger and BrightTag have each developed highly respected businesses, together attracting some of world’s most valued brands.
• The Women Driving Chicago's Digital Renaissance: Kelly Davis
  August 9, 2012 – In this monthly series, Built In Chicago highlights some of the most important players in the digital ecosystem: The women. From entrepreneurs to technologists, investors to academic leaders, and corporate innovators to developers
• A New Startup Every 48 Hours – Chicago's Top 100 Digital Companies
  August 2, 2012 – 71 of the top 100 digital companies are centered within a mile radius of the Merchandise Mart, an art deco masterpiece and one of the largest buildings on earth.
• The Publisher Impact Of Facebook Exchange And Ad Network
  July 31, 2012 – BrightTag Founder, Marc Kiven, joins WebMD, Yieldex and ValueClick execs in an industry reaction to the Facebook Exchange and Ad Network
• Spotlight: BrightTag CTO Eric Lunt
  July 27, 2012 – Eric discusses the many startups he’s engineered, the importance of hiring the right people and finding partners you can trust.
• Integrating email analytics with other channel metrics allows greater flexibility, quicker response and closer collaboration
  July 16, 2012 – Kelly Davis explains, “Email teams can send information in real time to capture a customer’s attention immediately after they have engaged with a site… It’s a way to follow up immediately rather than having to wait for batch processing.”
• Cracking The Real-Time Problem For Online Marketers
  July 8, 2012 – Opportunities to capitalize on growing themes such as “big data” and “predictive analytics” cannot easily be realized when the virtual bridges and roads of the modern-day Internet are littered with technical potholes and data-driven debris.
• Rewarding employees who helped companies tough out recession
  July 8, 2012 – Lisa O’Keefe, BrightTag’s director of talent and culture, said the company’s successful retention strategy is simply hiring the right people.
• Upgrading the underpinnings of online marketing
  July 5, 2012 – With equal parts confidence, precision and enthusiasm, BrightTag CEO Mike Sands ’96 discusses his upstart, Chicago-based venture aimed at revolutionizing the online marketing industry.
• The Chicago Startup That Changed How Orbitz, Gap, And Obama Collect Your Data
  Fast Company – June 29, 2012 – Online data tracking is a messy, broken world that contributes to slower page loads, overtaxes IT teams, & leaves everyone from global corporations to the U.S. President’s campaign without control of their data. BrightTa
• New Partnerships Extend Tag Management Capabilities
  June 29, 2012 – Tag management solution provider BrightTag has unveiled a slew of strategic analytics partnerships that should prove beneficial to digital marketers and Web workers of all shapes and sizes.
• Seven Secrets of Highly Successful Vendors
  June 29, 2012 – How ad technology vendors capture, monitor and use data can have a tremendous impact on their success. Let’s look at seven practices that can transform a vendor’s data collection processes and business model for the better.
• Forbes Yields For Ad Pitch; Valuing Personal Data; Rocket Fuel Gets $50 Mil
  June 29, 2012 – Tag manager BrightTag announced new biz dev partnerships yesterday as it looks to analytics consultancies to help leverage the data capture enabled through the BrightTag ONE platform.
• What marketers and agencies need to know about website tags
  June 25, 2012 – With every tag representing a different data collection point, uncontrolled tags can introduce significant privacy risk for website owners.
• Techweek 100 – 2012's Most Innovative Names in Chicago Tech
  June 19, 2012 – BrightTag CTO, Eric Lunt, recognized as one of Chicago leaders impacting today’s technology landscape on a global scale.
• Chicago technology venture capital scorecard for 2011
  June 17, 2012 – Chicago technology venture capital firms are united by their interest in backing homegrown entrepreneurial talent.
• River North's Renaissance
  June 9, 2012 – From trendy restaurants to soaring real estate, a pulsating late–night club scene to a bona fide tech boom, this pocket of real estate has turned into Chicago’s most desirable destination.
• Why Taking Control Of Data Collection Can Ensure Your Business Complies With Evolving Privacy Requirements
  June 8, 2012 – BrightTag chief executive Mike Sands discusses why sites should take control of data collection, and how such a strategy could future proof businesses for further changes in privacy legislation.
• Your Days Are Numbered, Tag
  June 7, 2012 – BrightTag’s founder, Marc Kiven says marketers need a new infrastructure that puts ownership back in the hands of the site owner, offers built-in privacy controls, and stands the test of time in an industry defined by rapid change.
• BrightTag partners with Invizua for UK push
  June 6, 2012 – Technology platform provider BrightTag is turning its attention to the UK market and has partnered with marketing service Invizua to drive sales of its tag management solution.
• BrightTag’s European Growth Accelerates, Adds Invizua as Partner
  June 1, 2012 – As part of the company’s expansion efforts, BrightTag has named London-based firm, Invizua, as its UK partner to drive sales of its tag management solution.
• Are your tags in order?
  June 1, 2012 – Until now, tags have been little-reported tools in the management and monetisation of business data. It’s time to understand how they work, how they could work better and how to protect companies from the risks of poor vendor and tag manage
• Why slow page loading times may be hurting your business
  May 31, 2012 – Faster loading pages improve your website’s revenues and consumer engagement. Poor data collection could be costing you money says BrightTag chief executive Mike Sands.
• Knight Foundation grants $2 million for data journalism research
  May 24, 2012 – The Knight Foundation’s John Bracken notes, “The CIA, the NBA’s Houston Rockets, startups like BrightTag and Personal (‘every detail of your life is data’) — they’re all trying to make sense out of data.”
• The Importance of "Data as the Fuel" for Online Marketing
  May 15, 2012 – Marc Kiven shares some insights on the marketing and advertising landscape along with advice for anyone looking to startup.
• BrightTag Enhances Privacy Controls as Clients Take Action on EU Cookie Directive
  May 10, 2012 – “Today, we are announcing enhancements to our privacy toolkit that have been built in partnership with clients who are taking immediate action to comply with new privacy laws in Europe.”
• BrightTag adds $15 million in new funding
  May 4, 2012 – BrightTag is on track to reach triple-digit growth this year following big growth in 2011. E-retailer clients include Crate & Barrel, No. 55 in IR’s Top 500 Guide, Gap Inc. (No. 24), 1-800-Flowers (No. 45) and Chegg No. 530 in the Second
• State schools prep homegrown engineering, computer science talent for startups
  April 29, 2012 – Lisa O’Keefe, BrightTag’s director of talent and culture, said the company has recently started hiring younger employees for its technology staff but seeks candidates “with a mature skill set” who also “have intellectual curiosity…”
• BrightTag Gets Funds for Tags
  April 26, 2012 – CEO Mike Sands adds that his company’s growing client list can be attributed to a “unique Server-Direct approach that streamlines data connectivity across channels without the need for third-party code placed directly on a site.”
• Funding daily: BrightTag secures $15M
  April 25, 2012 – Digital marketing platform BrightTag has raised $15 million in funding.
• BrightTag raises $15M in latest funding round
  April 25, 2012 – CEO Mike Sands commented, “I think the real selling point for the investment community was our amazing client list…”
• BrightTag snags $15 million in VC funds
  April 25, 2012 – Benedict Rocchio of Chicago-based Baird Venture Partners. “There are three huge trends coming together around big data, continued growth of e-commerce and privacy and regulatory pressures. BrightTag addresses all those in one product.”
• Digital ‘tagging’ firm BrightTag snags a $15M third round of funding
  April 25 – 2012 – “Good on BrightTag for getting the cash that it needs, and good on Chicago for landing over $40 million in funding in a single day.”
• BrightTag Collects $15M To Simplify How Websites Connect
  April 25, 2015 – Aiming to eliminate the silos of data that can occur when websites are connected to third-party marketing and analytics services, BrightTag Inc. said it has raised $15 million in Series C funding led by Baird Venture Partners.
• BrightTag Adds $15M
  April 25 – 2012 – Digital marketing technology provider BrightTag has closed $15 million in new financing.
• A Start-Up Ecosystem Forms in Chicago
  March 14, 2012 – Inspired by Local Stars Like Groupon as Well as More Venture-Capital Funding, Entrepreneurs Nurture Local Connections …
• Obama's Reelection Site Is Tracking You, Too
  March 13, 2012 – The company doesn’t sell advertising or handle online media buys. Instead, BrightTag helps website owners – from e-commerce companies to political campaigns – manage 3rd-party tags from ad partners, analytics firms, and social sites …
• From Traffic to Strategic Insights: The New 'Data Ops' Practitioner
  February 7, 2012 – The role of the ad operations professional is evolving. As data plays an increasingly important role for every advertiser and publisher …
• Criteo Extends Reach With BrightTag
  January 19, 2012 – Through a new agreement, tag manager BrightTag has made it just a little bit easier for Criteo and its clients to advertise to publisher audiences…
• Green shoots peek through state’s economic frost
  January 12, 2012 – “While the economy overall may still be in a little bit of a lull, the Internet economy continues to grow,” said Sands, whose firm sells tools to help website owners manage data collection and data sharing…
• The Case for First-Party Data Control
  December 22, 2011 – Site owners are required to manage many-to-many connections between their site and the multitude of third-party analytics and marketing services with which they contract. In doing so, their sites become cluttered with third-party code,
• Tales of Extreme Coding: Shark Week at BrightTag
  December 14, 2011 – A blog post from the coders at BrightTag this week is instructive in how they responded to a “shark week.” No, it wasn’t giving all the developers time off to watch the popular Discovery Channel series (that doesn’t mean I can’t borrow
• Tech Talk Podcast: Great Big Privacy Buttons
  November 23, 2011 – As the World Wide Web Consortium and the Federal Trade Commission work to create a Do Not Track standard for consumers’ online privacy, some companies are trying out their own methods to give Web surfers more control over what personal
• BrightTag Launches New Privacy Feature
  November 21, 2011 – BrightTag ONE-Click Privacy enables marketers and site owners to provide effective privacy choices to their customers while complying with rapidly changing privacy regulations on a global basis.
• BrightTag Allows You To Opt-Out Of Your Behavior
  November 17, 2011 – BrightTag, a platform provider for digital marketing, has announced the general availability of BrightTag ONE-Click Preview, a new feature for brand marketers and website owners using the BrightTag ONE™ server-direct integrati
• Web group and advertisers work on improving 'Do Not Track' privacy tools
  November 16, 2011 – Are you confused about what information online advertisers are collecting from your travels on the Web and how to stop them from virtually following you? So-called “Do Not Track” online privacy protection tools may soon be getting easi
• Company Offers Web Sites a Button for Visitors’ Privacy Settings
  November 16, 2011 – For businesses that want an easy way to put a privacy button on their Web sites, a company called BrightTag has introduced a new method for them to offer one, and for consumers to find the button…
• Digital marketer BrightTag offers opt-out tool for online ads
  November 16, 2011 – BrightTag, a Chicago-based digital marketing technology firm, said Wednesday it is introducing a new feature that allows consumers to opt out of behavioral advertising as they visit different websites…
• Pritzker-backed BrightTag tackles online tracking
  November 16, 2011 – BrightTag, an advertising software startup, is launching software that allows individuals to choose to not have data about their online behavior shared with marketers, wagering that governments soon will require such restrictions…
• Tags Are ‘Outdated’: BrightTag Announces Partners For Server-To-Server Data Flow System
  October 24, 2011 – A slew of impressive third-party ad tech firms — including Interclick, Aggregate Knowledge, Turn, Marin Software, DataXu, Adometry and [x+1] for starters — have signed up as partners for BrightTag’s ONE platform, a service layer between
• Chicago’s untold tech startup incubator: Orbitz (subscription required)
  October 9, 2011 – Nearly a dozen Orbitz alums have gone on to start or propel new tech ventures, attracting talent, money and attention in a way that few Chicago …
• Crain's Tech 25 (subscription required)
  October 4, 2011 – Chicago’s tech scene is booming, thanks to flashy successes such as Andrew Mason’s Groupon and established companies such as Jason Fried’s 37Signals, as well a slew of cool, new startups. Meet some of the most notable techies driving Chi
• Pritzker Expects Groupon to Survive Daily Deal `Shakeout’ (video)
  September 20, 2011 – J.B. Pritzker, founder of New World Ventures, discusses the outlook for Groupon Inc.’s initial public offering and so-called “daily deal” start-up companies…
• Unveiling VentureWire’s FASTech 50: Most Innovative Start-Ups
  September 7, 2011 – Over the past few months, the VentureWire editorial team analyzed hundreds of start-ups in the Dow Jones VentureSource database, and pored over about 2,000 nominations on Twitter, to select 50 companies paving a unique path technologic
• Fetchback Integrates BrightTag, Shortens Page Load
  September 2, 2011 – A new integration from Fetchback should help brands better engage consumers by shortening page load time – you know those ten or so seconds when a page is loading but hasn’t displayed. Data has shown that a delay as short as two second
• BrightTag Adds $5M
  August 15, 2011 – BrightTag Inc., maker of a digital marketing platform, has added $5 million in fresh capital from New World Ventures, TomorrowVentures, EPIC Ventures and the I2A Fund. The company has raised a total of $8 million to date. The newest infu
• Digital marketer BrightTag raises $5M in new cash
  August 12, 2011 – BrightTag, a Chicago-based digital marketing technology firm headed by a former Orbitz executive, has raised $5 million in a funding round led by New World Ventures. Matt McCall, a partner at New World Ventures who was the lead investor
• BrightTag raises $5M to help protect your data
  August 12, 2011 – BrightTag, a marketing solutions provider for eCommerce and retail companies, on Friday announced a $5 million led by New World Ventures, with help from existing investors Tomorrow Ventures, EPIC Ventures, and I2A Ventures. The capital
• BrightTag Raises $5 Million to Help Advertisers Mind Their Data
  August 11, 2011 – Ad start-up BrightTag raised a $5 million funding round to help advertisers manage relationships with third-party vendors such as re-targeters, demand-side platforms and data exchanges…
• The Moratorium: No, you May Not Place a Tag on the Site…
  February 14, 2011 – Digital marketers, the time has come to heed the call and end the rampant chaos and confusion by putting in place page tag moratoriums. Today.
• Tips for taking control of your audience data
  December 30, 2010 – BrightTag provides a way to manage the collection and sharing of data with third parties such as ad networks, said Marc Kiven, the company’s founder and chief revenue officer. The goal is to simplify the cumbersome process of tracking
• BrightTag tackles online consumer privacy and data management
  December 17, 2010 – Amid increasing controversy about Web surfers’ privacy, a Chicago company has designed a solution to help companies manage their site visitors’ data and control how third-party advertisers track those users’ behavior…
• Five Things That Will Define Internet, Media in 2011
  December 9, 2010 – Innovations in media transaction platforms along with a better understanding of target audience have brought an amazing level of scale and efficiency to the display advertising market. The use of data and technology will disrupt the pre
• From The Data Gardener – Today’s Tip: Check Your Soil
  October 22, 2010 – “Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media…
• How to Make the Data Controversy Go Away
  October 19, 2010 – Most Website Owners Have No Idea Who Is Collecting Data and What They’re Doing With It…
• Can Publishers Plug Their Data Leaks?
  October 1, 2010 – Many site owners are themselves surprised by the number of tags planted at their own site by the data and network partners, let alone the many who piggy-back on those tags or now insert tracking pixels in the ad they run…
• BrightTag Raises Series A Round Led by TomorrowVentures & New World Ventures
  September 3, 2010 – TomorrowVentures and New World Ventures led the round, which also included participation from Epic Ventures and the I2A Fund…
• Tagging the Tags
  August 25, 2010 – The Wall Street Journal recently published a multipart series on the hidden ways marketers profit off your every move on the Internet. A Chicago startup called Brighttag, seeded by local venture capitalist Matt McCall, is looking to help
• BrightTag Fights For Publisher Data Rights
  August 10, 2010 – Launched publicly yesterday, BrightTag’s data rights management platform simplifies the process of managing tracking tags and data transmission for publishers. A single “BrightTag” will give publishers control over who collects what and
• BrightTag Data Management Platform Addressing Consumer, Advertisers And Publishers Says CEO Sands
  August 9, 2010 – BrightTag gives site owners control over the data collected from their sites, protects them from unintended data access, and instantly connects them with services and partners that make their data actionable…