News & Events
The Importance of "Data as the Fuel" for Online MarketingMay 15, 2012 – Marc Kiven shares some insights on the marketing and advertising landscape along with advice for anyone looking to startup.
BrightTag Enhances Privacy Controls as Clients Take Action on EU Cookie DirectiveMay 10, 2012 – “Today, we are announcing enhancements to our privacy toolkit that have been built in partnership with clients who are taking immediate action to comply with new privacy laws in Europe.”
BrightTag adds $15 million in new fundingMay 4, 2012 – BrightTag is on track to reach triple-digit growth this year following big growth in 2011. E-retailer clients include Crate & Barrel, No. 55 in IR’s Top 500 Guide, Gap Inc. (No. 24), 1-800-Flowers (No. 45) and Chegg No. 530 in the Second
State schools prep homegrown engineering, computer science talent for startupsApril 29, 2012 – Lisa O’Keefe, BrightTag’s director of talent and culture, said the company has recently started hiring younger employees for its technology staff but seeks candidates “with a mature skill set” who also “have intellectual curiosity…”
BrightTag Gets Funds for TagsApril 26, 2012 – CEO Mike Sands adds that his company’s growing client list can be attributed to a “unique Server-Direct approach that streamlines data connectivity across channels without the need for third-party code placed directly on a site.”
Funding daily: BrightTag secures $15MApril 25, 2012 – Digital marketing platform BrightTag has raised $15 million in funding.
BrightTag raises $15M in latest funding roundApril 25, 2012 – CEO Mike Sands commented, “I think the real selling point for the investment community was our amazing client list…”
BrightTag snags $15 million in VC fundsApril 25, 2012 – Benedict Rocchio of Chicago-based Baird Venture Partners. “There are three huge trends coming together around big data, continued growth of e-commerce and privacy and regulatory pressures. BrightTag addresses all those in one product.”
Digital ‘tagging’ firm BrightTag snags a $15M third round of fundingApril 25 – 2012 – “Good on BrightTag for getting the cash that it needs, and good on Chicago for landing over $40 million in funding in a single day.”
BrightTag Adds $15MApril 25 – 2012 – Digital marketing technology provider BrightTag has closed $15 million in new financing.
A Start-Up Ecosystem Forms in ChicagoMarch 14, 2012 – Inspired by Local Stars Like Groupon as Well as More Venture-Capital Funding, Entrepreneurs Nurture Local Connections …
Obama's Reelection Site Is Tracking You, TooMarch 13, 2012 – The company doesn’t sell advertising or handle online media buys. Instead, BrightTag helps website owners – from e-commerce companies to political campaigns – manage 3rd-party tags from ad partners, analytics firms, and social sites …
From Traffic to Strategic Insights: The New 'Data Ops' PractitionerFebruary 7, 2012 – The role of the ad operations professional is evolving. As data plays an increasingly important role for every advertiser and publisher …
Criteo Extends Reach With BrightTagJanuary 19, 2012 – Through a new agreement, tag manager BrightTag has made it just a little bit easier for Criteo and its clients to advertise to publisher audiences…
Green shoots peek through state’s economic frostJanuary 12, 2012 – “While the economy overall may still be in a little bit of a lull, the Internet economy continues to grow,” said Sands, whose firm sells tools to help website owners manage data collection and data sharing…
The Case for First-Party Data ControlDecember 22, 2011 – Site owners are required to manage many-to-many connections between their site and the multitude of third-party analytics and marketing services with which they contract. In doing so, their sites become cluttered with third-party code,
Tales of Extreme Coding: Shark Week at BrightTagDecember 14, 2011 – A blog post from the coders at BrightTag this week is instructive in how they responded to a “shark week.” No, it wasn’t giving all the developers time off to watch the popular Discovery Channel series (that doesn’t mean I can’t borrow
Tech Talk Podcast: Great Big Privacy ButtonsNovember 23, 2011 – As the World Wide Web Consortium and the Federal Trade Commission work to create a Do Not Track standard for consumers’ online privacy, some companies are trying out their own methods to give Web surfers more control over what personal
BrightTag Launches New Privacy FeatureNovember 21, 2011 – BrightTag ONE-Click Privacy enables marketers and site owners to provide effective privacy choices to their customers while complying with rapidly changing privacy regulations on a global basis.
BrightTag Allows You To Opt-Out Of Your BehaviorNovember 17, 2011 – BrightTag, a platform provider for digital marketing, has announced the general availability of BrightTag ONE-Click Preview, a new feature for brand marketers and website owners using the BrightTag ONE™ server-direct integrati
Web group and advertisers work on improving 'Do Not Track' privacy toolsNovember 16, 2011 – Are you confused about what information online advertisers are collecting from your travels on the Web and how to stop them from virtually following you? So-called “Do Not Track” online privacy protection tools may soon be getting easi
Company Offers Web Sites a Button for Visitors’ Privacy SettingsNovember 16, 2011 – For businesses that want an easy way to put a privacy button on their Web sites, a company called BrightTag has introduced a new method for them to offer one, and for consumers to find the button…
Digital marketer BrightTag offers opt-out tool for online adsNovember 16, 2011 – BrightTag, a Chicago-based digital marketing technology firm, said Wednesday it is introducing a new feature that allows consumers to opt out of behavioral advertising as they visit different websites…
Pritzker-backed BrightTag tackles online trackingNovember 16, 2011 – BrightTag, an advertising software startup, is launching software that allows individuals to choose to not have data about their online behavior shared with marketers, wagering that governments soon will require such restrictions…
Tags Are ‘Outdated’: BrightTag Announces Partners For Server-To-Server Data Flow SystemOctober 24, 2011 – A slew of impressive third-party ad tech firms — including Interclick, Aggregate Knowledge, Turn, Marin Software, DataXu, Adometry and [x+1] for starters — have signed up as partners for BrightTag’s ONE platform, a service layer between
Chicago’s untold tech startup incubator: Orbitz (subscription required)October 9, 2011 – Nearly a dozen Orbitz alums have gone on to start or propel new tech ventures, attracting talent, money and attention in a way that few Chicago …
Crain's Tech 25 (subscription required)October 4, 2011 – Chicago’s tech scene is booming, thanks to flashy successes such as Andrew Mason’s Groupon and established companies such as Jason Fried’s 37Signals, as well a slew of cool, new startups. Meet some of the most notable techies driving Chi
Pritzker Expects Groupon to Survive Daily Deal `Shakeout’ (video)September 20, 2011 – J.B. Pritzker, founder of New World Ventures, discusses the outlook for Groupon Inc.’s initial public offering and so-called “daily deal” start-up companies…
Unveiling VentureWire’s FASTech 50: Most Innovative Start-UpsSeptember 7, 2011 – Over the past few months, the VentureWire editorial team analyzed hundreds of start-ups in the Dow Jones VentureSource database, and pored over about 2,000 nominations on Twitter, to select 50 companies paving a unique path technologic
Fetchback Integrates BrightTag, Shortens Page LoadSeptember 2, 2011 – A new integration from Fetchback should help brands better engage consumers by shortening page load time – you know those ten or so seconds when a page is loading but hasn’t displayed. Data has shown that a delay as short as two second
BrightTag Adds $5MAugust 15, 2011 – BrightTag Inc., maker of a digital marketing platform, has added $5 million in fresh capital from New World Ventures, TomorrowVentures, EPIC Ventures and the I2A Fund. The company has raised a total of $8 million to date. The newest infu
Digital marketer BrightTag raises $5M in new cashAugust 12, 2011 – BrightTag, a Chicago-based digital marketing technology firm headed by a former Orbitz executive, has raised $5 million in a funding round led by New World Ventures. Matt McCall, a partner at New World Ventures who was the lead investor
BrightTag raises $5M to help protect your dataAugust 12, 2011 – BrightTag, a marketing solutions provider for eCommerce and retail companies, on Friday announced a $5 million led by New World Ventures, with help from existing investors Tomorrow Ventures, EPIC Ventures, and I2A Ventures. The capital
BrightTag Raises $5 Million to Help Advertisers Mind Their DataAugust 11, 2011 – Ad start-up BrightTag raised a $5 million funding round to help advertisers manage relationships with third-party vendors such as re-targeters, demand-side platforms and data exchanges…
The Moratorium: No, you May Not Place a Tag on the Site…February 14, 2011 – Digital marketers, the time has come to heed the call and end the rampant chaos and confusion by putting in place page tag moratoriums. Today.
Tips for taking control of your audience dataDecember 30, 2010 – BrightTag provides a way to manage the collection and sharing of data with third parties such as ad networks, said Marc Kiven, the company’s founder and chief revenue officer. The goal is to simplify the cumbersome process of tracking
BrightTag tackles online consumer privacy and data managementDecember 17, 2010 – Amid increasing controversy about Web surfers’ privacy, a Chicago company has designed a solution to help companies manage their site visitors’ data and control how third-party advertisers track those users’ behavior…
Five Things That Will Define Internet, Media in 2011December 9, 2010 – Innovations in media transaction platforms along with a better understanding of target audience have brought an amazing level of scale and efficiency to the display advertising market. The use of data and technology will disrupt the pre
From The Data Gardener – Today’s Tip: Check Your SoilOctober 22, 2010 – “Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media…
How to Make the Data Controversy Go AwayOctober 19, 2010 – Most Website Owners Have No Idea Who Is Collecting Data and What They’re Doing With It…
Can Publishers Plug Their Data Leaks?October 1, 2010 – Many site owners are themselves surprised by the number of tags planted at their own site by the data and network partners, let alone the many who piggy-back on those tags or now insert tracking pixels in the ad they run…
BrightTag Raises Series A Round Led by TomorrowVentures & New World VenturesSeptember 3, 2010 – TomorrowVentures and New World Ventures led the round, which also included participation from Epic Ventures and the I2A Fund…
Tagging the TagsAugust 25, 2010 – The Wall Street Journal recently published a multipart series on the hidden ways marketers profit off your every move on the Internet. A Chicago startup called Brighttag, seeded by local venture capitalist Matt McCall, is looking to help
BrightTag Fights For Publisher Data RightsAugust 10, 2010 – Launched publicly yesterday, BrightTag’s data rights management platform simplifies the process of managing tracking tags and data transmission for publishers. A single “BrightTag” will give publishers control over who collects what and
BrightTag Data Management Platform Addressing Consumer, Advertisers And Publishers Says CEO SandsAugust 9, 2010 – BrightTag gives site owners control over the data collected from their sites, protects them from unintended data access, and instantly connects them with services and partners that make their data actionable…