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  • The Importance of The Importance of "Data as the Fuel" for Online Marketing
    May 15, 2012 – Marc Kiven shares some insights on the marketing and advertising landscape along with advice for anyone looking to startup.
  • BrightTag Enhances Privacy Controls as Clients Take Action on EU Cookie Directive May 10, 2012 – “Today, we are announcing enhancements to our privacy toolkit that have been built in partnership with clients who are taking immediate action to comply with new privacy laws in Europe.” BrightTag Enhances Privacy Controls as Clients Take Action on EU Cookie Directive
    May 10, 2012 – “Today, we are announcing enhancements to our privacy toolkit that have been built in partnership with clients who are taking immediate action to comply with new privacy laws in Europe.”
  • BrightTag adds $15 million in new funding May 4, 2012 – BrightTag is on track to reach triple-digit growth this year following big growth in 2011. E-retailer clients include Crate & Barrel, No. 55 in IR’s Top 500 Guide, Gap Inc. (No. 24), 1-800-Flowers (No. 45) and Chegg No. 530 in the Second BrightTag adds $15 million in new funding
    May 4, 2012 – BrightTag is on track to reach triple-digit growth this year following big growth in 2011. E-retailer clients include Crate & Barrel, No. 55 in IR’s Top 500 Guide, Gap Inc. (No. 24), 1-800-Flowers (No. 45) and Chegg No. 530 in the Second
  • State schools prep homegrown engineering, computer science talent for startups April 29, 2012 – Lisa O’Keefe, BrightTag’s director of talent and culture, said the company has recently started hiring younger employees for its technology staff but seeks candidates “with a mature skill set” who also “have intellectual curiosity…” State schools prep homegrown engineering, computer science talent for startups
    April 29, 2012 – Lisa O’Keefe, BrightTag’s director of talent and culture, said the company has recently started hiring younger employees for its technology staff but seeks candidates “with a mature skill set” who also “have intellectual curiosity…”
  • BrightTag Gets Funds for Tags April 26, 2012 – CEO Mike Sands adds that his company’s growing client list can be attributed to a “unique Server-Direct approach that streamlines data connectivity across channels without the need for third-party code placed directly on a site.” BrightTag Gets Funds for Tags
    April 26, 2012 – CEO Mike Sands adds that his company’s growing client list can be attributed to a “unique Server-Direct approach that streamlines data connectivity across channels without the need for third-party code placed directly on a site.”
  • Funding daily: BrightTag secures $15M April 25, 2012 – Digital marketing platform BrightTag has raised $15 million in funding. Funding daily: BrightTag secures $15M
    April 25, 2012 – Digital marketing platform BrightTag has raised $15 million in funding.
  • BrightTag raises $15M in latest funding round April 25, 2012 – CEO Mike Sands commented, “I think the real selling point for the investment community was our amazing client list…” BrightTag raises $15M in latest funding round
    April 25, 2012 – CEO Mike Sands commented, “I think the real selling point for the investment community was our amazing client list…”
  • BrightTag snags $15 million in VC funds April 25, 2012 – Benedict Rocchio of Chicago-based Baird Venture Partners. “There are three huge trends coming together around big data, continued growth of e-commerce and privacy and regulatory pressures. BrightTag addresses all those in one product.” BrightTag snags $15 million in VC funds
    April 25, 2012 – Benedict Rocchio of Chicago-based Baird Venture Partners. “There are three huge trends coming together around big data, continued growth of e-commerce and privacy and regulatory pressures. BrightTag addresses all those in one product.”
  • Digital ‘tagging’ firm BrightTag snags a $15M third round of funding April 25 – 2012 – “Good on BrightTag for getting the cash that it needs, and good on Chicago for landing over $40 million in funding in a single day.” Digital ‘tagging’ firm BrightTag snags a $15M third round of funding
    April 25 – 2012 – “Good on BrightTag for getting the cash that it needs, and good on Chicago for landing over $40 million in funding in a single day.”
  • BrightTag Adds $15M April 25 – 2012 – Digital marketing technology provider BrightTag has closed $15 million in new financing. BrightTag Adds $15M
    April 25 – 2012 – Digital marketing technology provider BrightTag has closed $15 million in new financing.
  • A Start-Up Ecosystem Forms in Chicago March 14, 2012 – Inspired by Local Stars Like Groupon as Well as More Venture-Capital Funding, Entrepreneurs Nurture Local Connections … A Start-Up Ecosystem Forms in Chicago
    March 14, 2012 – Inspired by Local Stars Like Groupon as Well as More Venture-Capital Funding, Entrepreneurs Nurture Local Connections …
  • Obama's Reelection Site Is Tracking You, Too March 13, 2012 – The company doesn’t sell advertising or handle online media buys. Instead, BrightTag helps website owners – from e-commerce companies to political campaigns – manage 3rd-party tags from ad partners, analytics firms, and social sites … Obama's Reelection Site Is Tracking You, Too
    March 13, 2012 – The company doesn’t sell advertising or handle online media buys. Instead, BrightTag helps website owners – from e-commerce companies to political campaigns – manage 3rd-party tags from ad partners, analytics firms, and social sites …
  • From Traffic to Strategic Insights: The New 'Data Ops' Practitioner February 7, 2012 – The role of the ad operations professional is evolving. As data plays an increasingly important role for every advertiser and publisher … From Traffic to Strategic Insights: The New 'Data Ops' Practitioner
    February 7, 2012 – The role of the ad operations professional is evolving. As data plays an increasingly important role for every advertiser and publisher …
  • Criteo Extends Reach With BrightTag January 19, 2012 – Through a new agreement, tag manager BrightTag has made it just a little bit easier for Criteo and its clients to advertise to publisher audiences… Criteo Extends Reach With BrightTag
    January 19, 2012 – Through a new agreement, tag manager BrightTag has made it just a little bit easier for Criteo and its clients to advertise to publisher audiences…
  • Green shoots peek through state’s economic frost January 12, 2012 – “While the economy overall may still be in a little bit of a lull, the Internet economy continues to grow,” said Sands, whose firm sells tools to help website owners manage data collection and data sharing… Green shoots peek through state’s economic frost
    January 12, 2012 – “While the economy overall may still be in a little bit of a lull, the Internet economy continues to grow,” said Sands, whose firm sells tools to help website owners manage data collection and data sharing…
  • The Case for First-Party Data Control December 22, 2011 – Site owners are required to manage many-to-many connections between their site and the multitude of third-party analytics and marketing services with which they contract. In doing so, their sites become cluttered with third-party code, The Case for First-Party Data Control
    December 22, 2011 – Site owners are required to manage many-to-many connections between their site and the multitude of third-party analytics and marketing services with which they contract. In doing so, their sites become cluttered with third-party code,
  • Tales of Extreme Coding: Shark Week at BrightTag December 14, 2011 – A blog post from the coders at BrightTag this week is instructive in how they responded to a “shark week.” No, it wasn’t giving all the developers time off to watch the popular Discovery Channel series (that doesn’t mean I can’t borrow Tales of Extreme Coding: Shark Week at BrightTag
    December 14, 2011 – A blog post from the coders at BrightTag this week is instructive in how they responded to a “shark week.” No, it wasn’t giving all the developers time off to watch the popular Discovery Channel series (that doesn’t mean I can’t borrow
  • Tech Talk Podcast: Great Big Privacy Buttons November 23, 2011 – As the World Wide Web Consortium and the Federal Trade Commission work to create a Do Not Track standard for consumers’ online privacy, some companies are trying out their own methods to give Web surfers more control over what personal Tech Talk Podcast: Great Big Privacy Buttons
    November 23, 2011 – As the World Wide Web Consortium and the Federal Trade Commission work to create a Do Not Track standard for consumers’ online privacy, some companies are trying out their own methods to give Web surfers more control over what personal
  • BrightTag Launches New Privacy Feature November 21, 2011 – BrightTag ONE-Click Privacy enables marketers and site owners to provide effective privacy choices to their customers while complying with rapidly changing privacy regulations on a global basis. BrightTag Launches New Privacy Feature
    November 21, 2011 – BrightTag ONE-Click Privacy enables marketers and site owners to provide effective privacy choices to their customers while complying with rapidly changing privacy regulations on a global basis.
  • BrightTag Allows You To Opt-Out Of Your Behavior November 17, 2011 – BrightTag, a platform provider for digital marketing, has announced the general availability of BrightTag ONE-Click Preview, a new feature for brand marketers and website owners using the BrightTag ONE™ server-direct integrati BrightTag Allows You To Opt-Out Of Your Behavior
    November 17, 2011 – BrightTag, a platform provider for digital marketing, has announced the general availability of BrightTag ONE-Click Preview, a new feature for brand marketers and website owners using the BrightTag ONE™ server-direct integrati
  • Web group and advertisers work on improving 'Do Not Track' privacy tools November 16, 2011 – Are you confused about what information online advertisers are collecting from your travels on the Web and how to stop them from virtually following you? So-called “Do Not Track” online privacy protection tools may soon be getting easi Web group and advertisers work on improving 'Do Not Track' privacy tools
    November 16, 2011 – Are you confused about what information online advertisers are collecting from your travels on the Web and how to stop them from virtually following you? So-called “Do Not Track” online privacy protection tools may soon be getting easi
  • Company Offers Web Sites a Button for Visitors’ Privacy Settings November 16, 2011 – For businesses that want an easy way to put a privacy button on their Web sites, a company called BrightTag has introduced a new method for them to offer one, and for consumers to find the button… Company Offers Web Sites a Button for Visitors’ Privacy Settings
    November 16, 2011 – For businesses that want an easy way to put a privacy button on their Web sites, a company called BrightTag has introduced a new method for them to offer one, and for consumers to find the button…
  • Digital marketer BrightTag offers opt-out tool for online ads November 16, 2011 – BrightTag, a Chicago-based digital marketing technology firm, said Wednesday it is introducing a new feature that allows consumers to opt out of behavioral advertising as they visit different websites… Digital marketer BrightTag offers opt-out tool for online ads
    November 16, 2011 – BrightTag, a Chicago-based digital marketing technology firm, said Wednesday it is introducing a new feature that allows consumers to opt out of behavioral advertising as they visit different websites…
  • Pritzker-backed BrightTag tackles online tracking November 16, 2011 – BrightTag, an advertising software startup, is launching software that allows individuals to choose to not have data about their online behavior shared with marketers, wagering that governments soon will require such restrictions… Pritzker-backed BrightTag tackles online tracking
    November 16, 2011 – BrightTag, an advertising software startup, is launching software that allows individuals to choose to not have data about their online behavior shared with marketers, wagering that governments soon will require such restrictions…
  • Tags Are ‘Outdated’: BrightTag Announces Partners For Server-To-Server Data Flow System October 24, 2011 – A slew of impressive third-party ad tech firms — including Interclick, Aggregate Knowledge, Turn, Marin Software, DataXu, Adometry and [x+1] for starters — have signed up as partners for BrightTag’s ONE platform, a service layer between Tags Are ‘Outdated’: BrightTag Announces Partners For Server-To-Server Data Flow System
    October 24, 2011 – A slew of impressive third-party ad tech firms — including Interclick, Aggregate Knowledge, Turn, Marin Software, DataXu, Adometry and [x+1] for starters — have signed up as partners for BrightTag’s ONE platform, a service layer between
  • Chicago’s untold tech startup incubator: Orbitz (subscription required) October 9, 2011 – Nearly a dozen Orbitz alums have gone on to start or propel new tech ventures, attracting talent, money and attention in a way that few Chicago … Chicago’s untold tech startup incubator: Orbitz (subscription required)
    October 9, 2011 – Nearly a dozen Orbitz alums have gone on to start or propel new tech ventures, attracting talent, money and attention in a way that few Chicago …
  • Crain's Tech 25 (subscription required) October 4, 2011 – Chicago’s tech scene is booming, thanks to flashy successes such as Andrew Mason’s Groupon and established companies such as Jason Fried’s 37Signals, as well a slew of cool, new startups. Meet some of the most notable techies driving Chi Crain's Tech 25 (subscription required)
    October 4, 2011 – Chicago’s tech scene is booming, thanks to flashy successes such as Andrew Mason’s Groupon and established companies such as Jason Fried’s 37Signals, as well a slew of cool, new startups. Meet some of the most notable techies driving Chi
  • Pritzker Expects Groupon to Survive Daily Deal `Shakeout’ (video) September 20, 2011 – J.B. Pritzker, founder of New World Ventures, discusses the outlook for Groupon Inc.’s initial public offering and so-called “daily deal” start-up companies… Pritzker Expects Groupon to Survive Daily Deal `Shakeout’ (video)
    September 20, 2011 – J.B. Pritzker, founder of New World Ventures, discusses the outlook for Groupon Inc.’s initial public offering and so-called “daily deal” start-up companies…
  • Unveiling VentureWire’s FASTech 50: Most Innovative Start-Ups September 7, 2011 – Over the past few months, the VentureWire editorial team analyzed hundreds of start-ups in the Dow Jones VentureSource database, and pored over about 2,000 nominations on Twitter, to select 50 companies paving a unique path technologic Unveiling VentureWire’s FASTech 50: Most Innovative Start-Ups
    September 7, 2011 – Over the past few months, the VentureWire editorial team analyzed hundreds of start-ups in the Dow Jones VentureSource database, and pored over about 2,000 nominations on Twitter, to select 50 companies paving a unique path technologic
  • Fetchback Integrates BrightTag, Shortens Page Load September 2, 2011 – A new integration from Fetchback should help brands better engage consumers by shortening page load time – you know those ten or so seconds when a page is loading but hasn’t displayed. Data has shown that a delay as short as two second Fetchback Integrates BrightTag, Shortens Page Load
    September 2, 2011 – A new integration from Fetchback should help brands better engage consumers by shortening page load time – you know those ten or so seconds when a page is loading but hasn’t displayed. Data has shown that a delay as short as two second
  • BrightTag Adds $5M August 15, 2011 – BrightTag Inc., maker of a digital marketing platform, has added $5 million in fresh capital from New World Ventures, TomorrowVentures, EPIC Ventures and the I2A Fund. The company has raised a total of $8 million to date. The newest infu BrightTag Adds $5M
    August 15, 2011 – BrightTag Inc., maker of a digital marketing platform, has added $5 million in fresh capital from New World Ventures, TomorrowVentures, EPIC Ventures and the I2A Fund. The company has raised a total of $8 million to date. The newest infu
  • Digital marketer BrightTag raises $5M in new cash August 12, 2011 – BrightTag, a Chicago-based digital marketing technology firm headed by a former Orbitz executive, has raised $5 million in a funding round led by New World Ventures. Matt McCall, a partner at New World Ventures who was the lead investor Digital marketer BrightTag raises $5M in new cash
    August 12, 2011 – BrightTag, a Chicago-based digital marketing technology firm headed by a former Orbitz executive, has raised $5 million in a funding round led by New World Ventures. Matt McCall, a partner at New World Ventures who was the lead investor
  • BrightTag raises $5M to help protect your data August 12, 2011 – BrightTag, a marketing solutions provider for eCommerce and retail companies, on Friday announced a $5 million led by New World Ventures, with help from existing investors Tomorrow Ventures, EPIC Ventures, and I2A Ventures. The capital BrightTag raises $5M to help protect your data
    August 12, 2011 – BrightTag, a marketing solutions provider for eCommerce and retail companies, on Friday announced a $5 million led by New World Ventures, with help from existing investors Tomorrow Ventures, EPIC Ventures, and I2A Ventures. The capital
  • BrightTag Raises $5 Million to Help Advertisers Mind Their Data August 11, 2011 – Ad start-up BrightTag raised a $5 million funding round to help advertisers manage relationships with third-party vendors such as re-targeters, demand-side platforms and data exchanges… BrightTag Raises $5 Million to Help Advertisers Mind Their Data
    August 11, 2011 – Ad start-up BrightTag raised a $5 million funding round to help advertisers manage relationships with third-party vendors such as re-targeters, demand-side platforms and data exchanges…
  • The Moratorium: No, you May Not Place a Tag on the Site… February 14, 2011 – Digital marketers, the time has come to heed the call and end the rampant chaos and confusion by putting in place page tag moratoriums. Today. The Moratorium: No, you May Not Place a Tag on the Site…
    February 14, 2011 – Digital marketers, the time has come to heed the call and end the rampant chaos and confusion by putting in place page tag moratoriums. Today.
  • Tips for taking control of your audience data December 30, 2010 – BrightTag provides a way to manage the collection and sharing of data with third parties such as ad networks, said Marc Kiven, the company’s founder and chief revenue officer. The goal is to simplify the cumbersome process of tracking Tips for taking control of your audience data
    December 30, 2010 – BrightTag provides a way to manage the collection and sharing of data with third parties such as ad networks, said Marc Kiven, the company’s founder and chief revenue officer. The goal is to simplify the cumbersome process of tracking
  • BrightTag tackles online consumer privacy and data management December 17, 2010 – Amid increasing controversy about Web surfers’ privacy, a Chicago company has designed a solution to help companies manage their site visitors’ data and control how third-party advertisers track those users’ behavior… BrightTag tackles online consumer privacy and data management
    December 17, 2010 – Amid increasing controversy about Web surfers’ privacy, a Chicago company has designed a solution to help companies manage their site visitors’ data and control how third-party advertisers track those users’ behavior…
  • Five Things That Will Define Internet, Media in 2011 December 9, 2010 – Innovations in media transaction platforms along with a better understanding of target audience have brought an amazing level of scale and efficiency to the display advertising market. The use of data and technology will disrupt the pre Five Things That Will Define Internet, Media in 2011
    December 9, 2010 – Innovations in media transaction platforms along with a better understanding of target audience have brought an amazing level of scale and efficiency to the display advertising market. The use of data and technology will disrupt the pre
  • From The Data Gardener – Today’s Tip: Check Your Soil October 22, 2010 – “Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media… From The Data Gardener – Today’s Tip: Check Your Soil
    October 22, 2010 – “Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media…
  • How to Make the Data Controversy Go Away October 19, 2010 – Most Website Owners Have No Idea Who Is Collecting Data and What They’re Doing With It… How to Make the Data Controversy Go Away
    October 19, 2010 – Most Website Owners Have No Idea Who Is Collecting Data and What They’re Doing With It…
  • Can Publishers Plug Their Data Leaks? October 1, 2010 – Many site owners are themselves surprised by the number of tags planted at their own site by the data and network partners, let alone the many who piggy-back on those tags or now insert tracking pixels in the ad they run… Can Publishers Plug Their Data Leaks?
    October 1, 2010 – Many site owners are themselves surprised by the number of tags planted at their own site by the data and network partners, let alone the many who piggy-back on those tags or now insert tracking pixels in the ad they run…
  • BrightTag Raises Series A Round Led by TomorrowVentures & New World Ventures September 3, 2010 – TomorrowVentures and New World Ventures led the round, which also included participation from Epic Ventures and the I2A Fund… BrightTag Raises Series A Round Led by TomorrowVentures & New World Ventures
    September 3, 2010 – TomorrowVentures and New World Ventures led the round, which also included participation from Epic Ventures and the I2A Fund…
  • Tagging the Tags August 25, 2010 – The Wall Street Journal recently published a multipart series on the hidden ways marketers profit off your every move on the Internet. A Chicago startup called Brighttag, seeded by local venture capitalist Matt McCall, is looking to help Tagging the Tags
    August 25, 2010 – The Wall Street Journal recently published a multipart series on the hidden ways marketers profit off your every move on the Internet. A Chicago startup called Brighttag, seeded by local venture capitalist Matt McCall, is looking to help
  • BrightTag Fights For Publisher Data Rights August 10, 2010 – Launched publicly yesterday, BrightTag’s data rights management platform simplifies the process of managing tracking tags and data transmission for publishers. A single “BrightTag” will give publishers control over who collects what and BrightTag Fights For Publisher Data Rights
    August 10, 2010 – Launched publicly yesterday, BrightTag’s data rights management platform simplifies the process of managing tracking tags and data transmission for publishers. A single “BrightTag” will give publishers control over who collects what and
  • BrightTag Data Management Platform Addressing Consumer, Advertisers And Publishers Says CEO Sands August 9, 2010 – BrightTag gives site owners control over the data collected from their sites, protects them from unintended data access, and instantly connects them with services and partners that make their data actionable… BrightTag Data Management Platform Addressing Consumer, Advertisers And Publishers Says CEO Sands
    August 9, 2010 – BrightTag gives site owners control over the data collected from their sites, protects them from unintended data access, and instantly connects them with services and partners that make their data actionable…