Manage Tags & Collect Better Data

BrightTag helps you manage any kind of tag (what’s a tag?) and even remove third-party tags altogether. Improve your ability to leverage data for marketing efforts by gaining transparent control over the data collection process.

• Capture a complete set of data from your website or application in real time via the Data Dictionary
• Unify data across multiple marketing and analytics services
• Protect your consumers’ preferences around behavior advertising data collection with BrightTag ONE-Click Privacy

Share Instantly with Partners

Manage all of your marketing services — from analytics to retargeting, and everything in between — from one place.

• Instantly turn on third-party service providers from a growing catalog of partners
• Share any data from your site with partners with point-and-click ease
• Speed up page performance by replacing third-party tags with real-time Server-Direct integration (what’s this?)

Adapt and Thrive

Continuously adjust your partnerships and programs to optimize how you engage your customers and spend your marketing dollars.

• “Plug-and-play” integration for an industry that is constantly changing
• Always know what services are active on your site
• Effortlessly connect data between different channels

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